The "Standard American Diet", also known as SAD, is high in fat content and low in nutrient rich foods. This focus of week 3 is the addictive nature of the SAD and strategies to avoid that pleasure trap.
Below are video links shown in Week 3:
The Pleasure Trap: Dr. Doug Lisle in Forks over Knives
TED Talk: Plant-strong & Healthy Living by Rip Esselstyn
Oxidative Stress & Its Impact on Your Health - Dr. Darren Morton
Dr. Barnard: Addictive Foods & Understanding Your Cravings
The pleasure trap: Douglas Lisle at TED x Fremont
Dr. Greger: How much should you exercise?